• In what way do you see the function of traditional mass-media and so-called personal media as being different?
According to Luders (2008), “mass media comprise their own function-system within modern societies. Personal media are characterized by being private, non-institutional and more symmetrical than the mass media. Personal media do not comprise their own function-system, but are used increasingly within different social systems”.
Mass media function as an institutionalised and professional body providing factual, edited, one-way information to the masses. Personal media has allowed the rise of the citizen journalist with its non-institutionalised, unedited, often heavily opinion-laden information. Personal media often encourages multi-levels of interaction by encouraging feedback from its readers. With the advent of the Internet and the Web, the boundaries between mass media and personal media are being blurred, and big news corporations are now adopting personal media within their sites. Some examples of this are the regular blogging on New.com.au, and CNN’s iReport, which is an entire subsection of their online news site dedicated to the submission of news articles by its readers. The CNN iReport claim to publish all stories unedited, and then attempt to “substantiate” stories and earmark them with their tick of approval.
• In what way do you see the form of traditional mass-media and so-called personal media as being different?
The forms of mass media and personal media are much the same at the top level. For example: letters, blogs, emails, telephone calls, SMS and MMS, web pages, and newspapers are all “forms” of media and can be utilised in both mass media and personal media. What differentiates mass media forms from personal media forms are the form “genres”. Luders (2008) developed a four-level model of the relations between technique, technology, media form and genre. At the beginning of the cycle there is a technique, stemming from that is a technology (eg. The Internet), stemming from that are forms (eg. Web page), stemming from that are genres (eg. Commercial website, personal website, etc). This model shows the ways in which mass media and personal media can utilise the same media forms under different genres.
• In what way do you see the reliability of traditional mass-media and so-called personal media as being different?
As stated in the functions response, mass media provides a more institutional, professional, edited, factual and unbiased account of events. Personal media is written largely by amateurs, is unedited, is largely opinion-based, and can be very biased. Mass-media have rules and regulations to follow that are governed and enforced by other commercial bodies. The only rules and regulations that must be adhered to with personal media are civilian laws, although with the uprise of popularity in blogging, slowly laws surrounding amateur bloggers are being created.
Reference
Lüders, M. (2008). Conceptualizing Personal Media. New Media & Society, 10(5).
January 11, 2010
Categories: NET34 - Web Publishing . . Author: melmcpharlin . Comments: Leave a Comment